Femme Rising
A modern martial arts studio dedicated to empowering women and girls through jiu jitsu, self-defense, and wellness coaching.
THE GOAL
To bring to life a powerful brand anthem video and compelling campaign photography that authentically reflected their mission: to empower women and girls through martial arts and self-defense.
THE PROCESS
Working with talented creatives, Lockwood Creative served as a creative and marketing partner for FR's launch. By developing comprehensive style guides, mood boards, and shot lists to ensure a consistent and impactful visual narrative for vibrant, seamless video and photo shoots.
THE OUTCOME
The creation of a compelling brand story and a powerful anthem video that showcases the transformative power of martial arts for women and girls. This integrated approach effectively communicated the mission and established a strong foundation for their continued growth.
DELIVERABLES
Web Review
Marketing Strategy
Partnerships
Messaging + Script editing
Style Guides
Mood Boards
Brand Strategy
Creative Direction
Creative Production
Videos
Photography
Shot Lists
Custom Notion
STORYTELLING: CREATIVE PRODUCTION & DIRECTION
Brand Anthem Video
Creative Team: Jacob Oster, Aubrey Janelle, Jacob Callahan, Scottie Proctor, Gordon Bass, Beth Level, Khystyna, Sam Heim
