At the heart of Relevee lay a profound mission: to empower women, transform lives, and break the cycle of poverty and exploitation. This wasn't just about creating exquisite jewelry; it was about building a sustainable future for talented artisans in Kolkata who had overcome trafficking, child marriage, and gender discrimination. Founded by Meredith, Relevee partnered with the Women Interlink Foundation to provide comprehensive training, encompassing fine jewelry making, entrepreneurship, and financial literacy. This holistic approach empowered women to rise above their past challenges, achieve economic independence, and uplift their communities.

To authentically capture this transformative journey, three photo shoots were conducted in Kolkata with photographer Jim Kennedy. These captivating images showcased the vibrant studio, the intricate design process, the skilled artisans at work, and the breathtaking beauty of India, bringing the Relevee story to life.

Relevee's brand identity, a testament to Meredith's vision, was meticulously crafted. "Rise" served as the guiding principle, reflecting the artisans' journey of overcoming adversity. Collaborating with W. Green, a woman-founded creative agency in Amsterdam, and photographer Ester de Grass, Relevee produced high-end campaigns, still-life photography, and editorial imagery that showcased the elegant, modern jewelry while underscoring the powerful social impact at the core of the brand.