Britany Williams
A global fitness personality, podcast host, and content creator who empowers women to prioritize their health and happiness. From her journey of battling an autoimmune disease to her dedication to building a supportive community, Britany inspires many with her realistic approach to fitness and her laugh-at-yourself sense of humor.
THE GOAL
To develop a brand strategy that authentically reflects Britany’s unique identity as a fitness personality, mother, and content creator. Crafting a distinctive brand identity, including a logo and iconography, and developing a user-friendly website that showcases her fitness expertise, personal journey, and inspiring message.
THE PROCESS
Working closely with Britany, we meticulously developed her brand identity, incorporating her vibrant personality and fitness philosophy. A collaborative process that seamlessly integrated video production, photography, website design, and content creation to bring her vision to life.
THE OUTCOME
The launch of Britany Williams's new brand, complete with a captivating website, engaging video content, and empowering campaign imagery that communicates her unique fitness journey and empowers her audience through health and motherhood.
DELIVERABLES
Web Design
Web Development
Marketing Strategy
Partnerships
Copywriting
Brand Guide
Branding
Creative Direction
Creative Production
Branding
Videos
Photography
BRANDING
STORYTELLING: CREATIVE PRODUCTION
Creative Team: Dillon Vibes, Andrea Morris, Teylour Guinn
SOCIAL MEDIA
We crafted a custom video that authentically reflects Britany's vibrant personality and fitness philosophy, seamlessly integrating her new branding and styling across her social media channels.
