Kazi & All Across Africa
Kazi, a socially conscious home decor brand partners with their sister nonprofit, All Across Africa. Kazi is passionate about creating beautiful wall art and home decor while also empowering women and communities in Africa. All Across Africa is a non-profit organization dedicated to empowering women and girls in Africa through education, healthcare, and economic opportunities.
THE GOAL
The goal of Lockwood Creative was to deliver a professional and outstanding pitch deck for a major retail partnership. This partnership would have a substantial impact, creating new employment opportunities for a larger number of talented artisans.
THE PROCESS
The process involved a deep dive with Alicia Wallace, co-founder of Kazi. This collaborative effort seamlessly integrated strategic thinking with compelling visual and verbal design, crafting a compelling narrative that showcased the unique value proposition of this exciting partnership.
THE OUTCOME
A sleek, informative pitch deck custom-designed to resonate with the specific needs and brand identity of the prospective partner. This comprehensive presentation included a visually compelling lookbook showcasing the artistry and craftsmanship of the talented artisans.
Design Strategy
Partnership Pitch Deck
Retail Look Book
Copywriting
DELIVERABLES
PARTNERSHIP DECK
STORYTELLING DESIGN
Kazi and All Across Africa provided beautiful imagery of the talented artisans throughout Rwanda, Uganda, Ghana, and Tanzania. The power of visual storytelling was central to the pitch deck. By prominently featuring captivating imagery of the artisans and their creative processes, we aimed to inspire and engage potential partners, highlighting the human element behind the beautiful goods from wall hangings to baskets and accessories.
