Grace + Gratitude Tea
A Black woman-owned brand offering a curated collection of high-quality organic teas. Founded on principles of intention and warmth, the brand invites customers to cultivate moments of peace and tranquility with each sip.
THE GOAL
A new brand presence and drive business growth. Key objectives included a refreshed brand identity, creating compelling content that resonated with their target audience, and implementing strategies to expand their customer base.
THE PROCESS
Crafting a captivating brand identity, prioritizing a visually stunning aesthetic that reflected the essence of the tea brand. A meticulous attention to color palettes, typography, and imagery, resulting in a collection of assets that seamlessly integrated across all touchpoints.
THE OUTCOME
Leveraging Lockwood Creative's expertise in building brands for female founders, the project successfully elevated Grace + Gratitude Tea. The refined packaging, featuring a serene visual identity, effectively communicated the brand's values and resonated with its audience.
DELIVERABLES
Marketing Strategy
Packaging
Web Strategy
Social Media
Image Sourcing
Brand Refresh
Visual Identity
Positioning
Art Direction
Print
BRAND IDENTITY
ART DIRECTION
ILLUSTRATIONS
PACKAGING
MERCHANDISE
SOCIAL MEDIA
