Marcus Alexander
Rooted in cultural luxury, Marcus Alexander is a Black-founded footwear brand that elevates urban streetwear with sophisticated designs. The brand embodies a unique aesthetic that resonates with individuals who appreciate both style and substance.
THE GOAL
To enhance brand visibility, refine marketing strategies, and expand market reach. This project encompassed brand identity development, content creation, website design, and social media strategy, all while honoring the client's core values and brand heritage.
THE PROCESS
Working closely with founder Marcus Thomas, we translated his vision into a bold and distinctive brand identity. This involved a focus on stylish yet intentional branding, seamlessly integrating art, color, visuals, strategy, culture, and design.
THE OUTCOME
The project culminated in a visually stunning e-commerce website that showcases the refreshed branding and art direction, providing a seamless and engaging shopping experience. Website launching soon!
DELIVERABLES
E-Commerce
Business Developmet
Marketing Strategy
Events
Social Media
Brand Refresh
Creative Direction
Visual Identity
Art Direction
Web Design
Positioning
BRAND IDENTITY
ART DIRECTION
ILLUSTRATIONS
BRAND BOOK
E-COMMERCE
SOCIAL MEDIA
SOCIAL MEDIA
MARKETING
EVENT
MICAM is a fashion week accessories exhibition in Milan, Italy. Marcus was selected as one of the top 10 emerging global designers. I attended the event as the representative for sales, marketing, and collaborations.
