The Hideaway Airbnb
The Hideaway is a rustic, modern mountain house nestled in the hills of Idyllwild, California. It is the LA-based homeowners first Airbnb property that wanted to honor those rustic roots while modernizing the interior aesthetic to welcome guests.
THE GOAL
Design inviting branding and interior styling to accumulate Airbnb guests. Provide flexibility to curate seasonal shifts for the Hideaway homeowners’ lifestyle as Airbnb hosts and a personal getaway from life in LA.
THE PROCESS
I collaborated with the homeowners to provide a seamless start-to-finish experience for branding, interior design, and social. Provided creative direction for the two-day photoshoot to launch the home on Airbnb.
THE OUTCOME
Branding that reflects the natural beauty of the California mountains. Custom interior design and creative direction that highlights a homey meets modern styling that entices guests to book a stay at The Hideaway.
DELIVERABLES
Interior Design
Style Guide
Social Media
Videos
Creative Direction
Digital Design
Mood boards
Photoshoot
Print
BRAND IDENTITY
INTERIOR DESIGN GUIDE
BEHIND THE SCENES
PRINTS
DIGITAL
COLLABORATORS
Marcus Watts
Colby N.
Scott Netzel
Lucy Savage
